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Comms Planner

CORE RESPONSIBILITIES
Analyze client briefs to identify a strategic approach & media plan that delivers against the client's goals (+ ability to write a strong, comprehensive brief if needed)
Collaborate with media, creative, strategy, analytics, and other departments to develop holistic media plans
Evaluate media opportunities and provide POVs for promising opportunities
Decent knowledge of performance marketing including programmatic display / video, Programmatic TV, Search, etc. and ability to coordinate with Performance Marketing teams on campaigns that require these channels
Stay up-to-date on creative advertising and analytic marketplace trends
Prepare POVs on how trends impact internal and external goals
Use research resources to create strong target audience profiles, competitive insight, and marketplace opportunities
Ensure ongoing innovation in recommendations, building on but not solely relying on what's worked historically
Implement media plans, including issuing insertion orders, entering buys into the system, creating spec sheets, etc
Track media expenditures to ensure agency and client budget compliance
Plans, directs, supervises, and coordinates work activities of subordinates and handles all personnel requirements for immediate staff including training and development
QUALIFICATIONS
A curious and creative mindset
Desire to mentor and teach
Experience developing and delivering presentations
Strong attention to detail
Ability to multi-task
The ability to deliver quickly and accurately
Clear and concise written and verbal skills
Strength in storytelling
2 - 4 years of experience at an agency or similar environment
Bachelor's Degree or equivalent preferred



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